1,086 5-Star Reviews

Google Ads Management

From £499/Month. No Contracts

Join businesses across the UK using Marketingchimp to generate more leads and sales online on Google Ads

Tried of inconsistent leads and sales? Let's change that

Some agencies do a little bit of everything. We like to do things a little differently. Our entire team are Google Ads Experts. That is all we have ever done, and ever will.


With Marketingchimp, we set you up on the world’s largest and most powerful advertising platform – Google Ads. Running paid traffic successfully takes a multi-faceted approach. At the core, paid traffic requires knowing your numbers, but also takes strategy, creativity, and a high level of knowledge of the ad platform. Through our innovative process, we put your campaigns on a strategic path to ROI.

Why businesses across the UK choose Marketingchimp

You wouldn't buy trainers, a fancy watch, or knitting needles for your Nan without knowing the price - so why should Google Ads Management be any different? We clearly advertise our pricing on our website

From £499/Month

30-day monthly rolling plan

Your Personal Google Ads Expert

Support when you need it

No Contacts. No Setup Fees

Let us win your business every month

Our Google Ad Services

Google’s Ads system includes six extremely different products. Get the mix wrong and your daily budget could vaporize before you’ve finished breakfast. Get it right, and you could be ringing up sales around the clock. We can guide you to the right mix for your business based on a priceless dataset we’ve built by investing millions of pounds across almost 1,000 companies over the past 15 years.

1. Google Search Ads

Google Search Ad campaigns involve detailed text-based adverts that describe the page the advert leads to on Google. You can add lots of information such as prices, size and shapes. These enable you to advertise a product based on specific keywords ad go through to the page on your website you define.

2. Google Shopping Ads

Shopping campaigns involve detailed product descriptions, be it price, product photography, or size and shape. managed through Google Merchant Centre, Google Shopping Ads enable you to advertise a product based on specific keywords rather than the entire brand and its back catalog.

3. Display Ads

Predominantly image-based, pay-per-click ads, Display Ads position eye-catching, vibrant content in front of the right audiences that are aligned with your brand image. Sometimes it’s as simple as producing quality content and getting it in front of the right people.

4. App Ads

With Google App Ads you can run multiple campaigns that encourage users to purchase your app based on their apparent use of the same app or similar ones. What’s more, unlike other campaigns, you don’t design an app ad - you bid on it. Google then does the work for you.

4. Video Ads

Mostly associated with YouTube, Video Ads are displayed before, during and sometimes after a video. It’s always worth remembering that YouTube is a search engine, meaning keywords have the same desired impact as they would on Google. Therefore, don’t neglect things such as bidding strategies, keyword research and demographics, for example.

6. Discovery Ads

Discovery Ads are ‘native’ ads that appear in various Google feeds. Advertisers must create a specific Discovery Ads campaign, however, these same campaigns work just like Google’s own in-market audience targeting campaigns do. So, if it’s good enough for the world’s biggest internet platform, then it’s good enough for you. Any of these campaign types are good in their own right and are dedicated to providing either a good ROI or taking your brand to the next level in terms of awareness. Whatever your short or long-term goals maybe, one of these ad types are sure to have the desired impact you crave.

This months success stories

It's been yet another exciting month for Marketingchimp, as our team of PPC Experts have been hard at work crafting and launching campaigns that have truly made a difference for our clients. From skyrocketing click-through rates to impressive conversion rates.

Custom Pet Portraits

www.custom-pet-portraits.co

Custom Pet Portraits takes a photo of your beloved pet and transforms it into a timeless work of art.

354% decrease in cost per sale

511% increase in sales

The Little Blanket Shop

www.thelittleblanketshop.co.uk

The Little Blanket Shop is a family-run business offering luxury weighted blankets to help aid sleep, including a range of products for babies and children

76% Reduction in cost per sale

146% increase in sales

The Greenhouse Offices

www.thegreenhouselondon.com

The Greenhouse is a unique and creative hub with coworking and private offices across London for small to medium-sized businesses.

65% decrease in cost per lead

544% infcrease in enquiries

Our 8 step onboarding process

The Marketingchimp onboarding is a 2-week commitment that lays a solid foundation for best in class PPC campaign management. The purpose of the onboarding process is to create specific PPC strategies and campaign objectives that overlay your business goals with our technical expertise.

1. Meet your account manager

Your PPC Account Manager is your day-to-day contact and will be responsible for your overall satisfaction, not only with the technical aspects of your PPC campaigns but also the customer experience. We value our client relationships and we are as much geared towards quality of service as we are to technical results. Your Client Manager will drive the set-up, strategy and execution of campaigns. Working alongside your Client Manager will be your PPC Strategy Team, including tracking experts, Google certified PPC account managers and account administrators. You will also be assigned a Senior Client Manager who will oversee all aspects of your account and will be available to you should you need to escalate any issues. In reality, we rarely have a client who feels the need to escalate but the process is there should you need it.

2. Technical setup

The sooner we gain access to your core Google accounts such as Google Ads, Google Analytics, Google Tag Manager and Google Merchant Center, the sooner we can start our deep dive into the technical setup and configuration. A useful analogy is to think of a house building process that starts from a solid foundation. If the foundation is rickety, the house will always crack, no matter how much plaster is applied! Using the same analogy, our team of technical experts sweep in to your accounts, clear the ground, assess the optimal conditions, set the framework and build a solid structural foundation ready for the creation of your campaigns, ad groups, tracking metrics and promotional goals. Your assigned Client Manager will contact you with instructions on how to grant the required access permissions.

3. Advertising objectives: Deep dive

Now we know that the technical foundations are solid, we really make an impact by understanding the unique selling points of your business, products/services and the nuances of your target market. Your Client Manager will contact you to schedule an in-depth discussion regarding your business objectives and industry-specific observations. We will also determine what success looks like for you. For example, does success mean increased leads, purchase volume, revenue, brand visibility, etc. We determine exactly what a successful PPC campaign means for your business. This enables us to build campaigns that are tailored to your specific business objectives, appeal to your target market, promote your USPs and most importantly, measure results in terms that are meaningful to you. The advertising deep dive will be focused specifically on your business goals and other areas that will help us meet your PPC advertising needs. From here, your Client Manager and your account strategy team will work together to strategise and create your new campaigns ready for launch. This will be called your PPC STARS Strategy (Specific, Tailored And Researched Success Strategy).

4. Tracking implementation

Now that we have identified the key metrics to measure, we need to create accurate tracking. Our tracking experts review your website and implement linked tracking that measures user activity on your contact forms, live chat, checkout pages, phone calls, subscription pages, etc. If you currently use call tracking, CRM and UTMs, our team will implement integrated solutions. If you are new to tracking, we will do all the set up for you. Using a firm foundation of tracking, we can effectively measure success and allow you to understand exactly how your ad spend is working for you. We record each lead, purchase, phone call, live chat and contact form submission so that you know exactly how much each customer conversion is costing you, the percentage of leads that convert to sales/action, and the exact return that you receive from every £1 invested in PPC.

5. STARS Strategy & KPIs

Your STARS Strategy is where the fun really begins! This is where the whole team gets together to strategise and coordinate efforts towards your Specific Tailored and Researched Success Strategy. We look at your existing PPC campaign data, align our technical expertise with your advertising objectives, co-ordinate your key USPs and build your business messaging into campaigns. We identify bid strategies that best suit your needs, establish quality keywords and appropriate demographics and apply those strategies to campaign creation and management. We also identify realistic Key Performance Indicators. It may be that a desired outcome will not be possible in a short time frame due to the technicalities of Google Policies, algorithms and ad restrictions. We may need to create a staged approach to effectively reach the goals within your PPC STARS strategy. What you can be sure of is that we implement results-focused campaign management. Your PPC STARS strategy will be continually evolving based on data-backed decisions. We will be constantly measuring, analysing and optimising your PPC campaigns to reach their goals. At no point will we sit back and take our foot off the pedal!

6. Review ad copy

All the boxes are ticked, the technical set-up is complete, the tracking is implemented and your PPC STARS strategy is ready to go. There is only one step left before we go live and that is for you to review the ad copy and request any final changes. We create ad copy based on Google’s Best Practices for higher ranking adverts, higher quality scores and message match that links keywords > ad copy > website landing page. This is where highly technical message matching meets creative application. An effective combination of both can really help to push your adverts to the top of the search results. We make data-backed decisions regarding ad copy that will gain higher rankings and thus potentially lead to a lower cost per click. If you are happy with the ad copy, we are ready to launch!

7. Live launch

The campaigns go live!


But this does not mean our work is done. We jump in immediately with data collection, set up regular tracking reports, schedule weekly reporting and progress calls and constantly tweak all necessary aspects of campaign management over the coming weeks. New campaigns and changes to existing campaigns often take a period of time to gain traction and the first month will involve a careful introduction of your new campaigns.


We edge-in methodically to allow the Google algorithms to establish trust and relevance. As with any new campaign, it takes time to gather various data sets and to enable the metrics to settle into a consistent pattern. During the first weeks, you may see variations in the weekly report metrics. This is to be expected and will level out as the campaigns progress.

During the first month of your PPC launch, your Client Manager will schedule weekly reports and progress calls to keep you updated. This will give you the opportunity to see first-hand the progress of your campaigns and give you the opportunity to ask any questions or provide additional feedback. Your Client Manager will of course also be available as usual for any unscheduled calls / emails as and when required.


Client communications are a priority of our business and we aim to keep you firmly in the loop regarding updates, suggestions, progress reports and recommendations.


We also encourage you to communicate relevant changes that you see within your business. We request that you inform us of any seasonal fluctuations, product/service/stock changes and any other related feedback. We are more than happy to align your campaigns with your promotional schedules and marketing calendars.

8. Monthly optimisations

Your new campaigns will begin to stabilise and we will have gathered enough data to begin optimising them with more accuracy. As your campaigns mature, we feed the data back into your PPC STARS Strategy and make informed decisions moving forward. It is at this stage that your PPC STARS Strategy team may make recommendations to implement more in-depth and technical changes. Your Client Manager will continue to keep you informed, monitoring progress and involving you at a level that suits your schedule. You will be invited to have as much or as little input into this process as you want. As the campaigns begin to stabilise, our clients shift from weekly calls to a single, in-depth monthly call. You will still receive our fantastic weekly & monthly reports and your Client Manager will be happy to organise updates according to a schedule that is best suited to your needs. In the third month we will perform a QBR (Quarterly Business Review) with you and assess the previous 3 months of account performance and strategy. We will use the data gathered in our strategy planning for the next 3 months, updating your PPC STARS Strategy, adjusting objectives and KPIs as required. This also allows additional planning if your business is looking to launch new products/services, changes to business goals, seasonality, account expansion etc.

Know Exactly What's Happening 24/7

See all your vital stats in your Campaign Dashboard so you always know exactly what’s happening on your campaigns!

This is a real screenshot of a Marketingchimp clients dashboard; ww.timeforyoucleaning.com

We're Rated 5/5 Stars

Hear how Marketingchimp has helped customers grow their business

Up until last month, we were paying an eye-watering £198 for every lead. Now that we have teamed up with Marketingchimp we are paying just £25 for every lead and the quality of these leads is much higher.

Accountancy Practice

VERIFIED BY BARK

Last month I paid marketing chimp £499 to manage our Google shopping campaigns. 30 days on and they've turned 499 plus our advertising spend or £3000 into £22,000 of sales. 

Kitchen Designer

VERIFIED BY BARK

It's been a pleasure to have worked with marketing chimp for the last two years. They helped take our business from pretty much zero in relation to our Google campaign to receiving over 600k in sales.

Engineering Company

VERIFIED BY BARK

Read all of our reviews here

Our Packages

Say goodbye to overpriced packages and hidden costs… And say hello to our all-inclusive, affordable package designed especially for businesses just like yours.

£499/mo

Monthly ad budgets of up to £500

Google Ads Expert


Audience research


Campaign setup


Copywriting


Management & optimisation


Conversion rate optimisation


Bespoke report dashboard


Monthly reports

£1,999/mo

Monthly ad budgets of up to £2,500

Google Ads Expert


Audience research


Campaign setup


Copywriting


Management & optimisation


Conversion rate optimisation


Bespoke report dashboard


Monthly reports

£2,999/mo

Monthly ad budgets from £2,500

Google Ads Expert


Audience research


Campaign setup


Copywriting


Management & optimisation


Conversion rate optimisation


Bespoke report dashboard


Monthly reports

Got a question?

If you can't find the answer to your question, click here to contact us

What is Google Ads and how does it work?

Google Ads (formerly Google AdWords) is an advertising network created by Google. It is used by businesses around the world to advertise their products or services directly to potential customers. One of the most common adverts used in their network is the ad you see at the top of Google’s search results pages. Google Ads also includes display ads, which are found on millions of websites as visual advertising.

Google Ads works by allowing businesses to pay to display their business’s website for specific queries searched for by users in Google’s search engine, in a pay-to-display or pay-per-click auction system. Display ads in Google Ads work by a tracking system that monitors people’s activity online and the websites they visit, matching those people to adverts about products or services similar to their interests.

Anyone can set up a Google Ads account. However, the system is complex and does take some time to adapt to, so we recommend speaking to a Google Ads agency if you lack the time required to learn the platform.

How do you management fees work?

We charge a flat management fee for our PPC management, unlike agencies that charge a percentage of ad spend.

Why? Because if we charge a percentage of ad spend, our goal would be to maximise your ad spend rather than your profit — even if increasing your ad spend doesn’t make sense!

With a fixed management fee, our goals align with yours, so you can relax knowing that we’re making suggestions to make you more money, not us.

Your ad spend is also paid directly to Google, so you know that we don’t cream anything extra off the top.

What are the benefits of Google Ads?

Google Ads is a fantastic way for businesses to increase traffic to their websites quickly.


Whereas it can take many months or years for a business to rank at the top of Google for their most important search queries through SEO, Google Ads’ pay-per-click advertising platform allows businesses to appear at the top of Google almost immediately.


While traffic is almost immediate, it does come at a price as many businesses will compete and bid for the most profitable keyword phrases.


If your business urgently needs increased traffic or website sales and leads, then Google Ads is the best way to achieve this.


For many businesses, running a Google Ads campaign can be extremely fruitful for increasing trade. But setting one up can be highly time-intensive, which is why we recommend using a Google Ads management service to ensure that the campaign is run by dedicated experts that can continually optimise for efficiency.

How will I know what you're doing?

We know you want to be kept in the loop with what’s going on with your ad campaigns. You want to know what we’re doing, and most importantly, what we’ve achieved.

We provide transparent monthly PPC reports that break down all of your campaign data and explain the performance of your ads and landing pages. Your reports will detail your click-through rates, conversion rates, your ROAS (return on ad spend), and more.

You’ll also have access to the account manager managing your campaign. Your account manager will be available on email or phone with a pre-booked appointment to fill you in on what we’re doing or answer any questions you might have.

How quickly can I expect results?

Within the first month of your ads going live, you should see traffic increases to your website and — most frequently with our PPC campaigns — increased leads and sales too.

Please bear in mind that the majority of the first month of our Google Ads management service is spent designing your Google Ads strategy and structure, and building your ad campaigns.

As with all of our digital marketing services, we don’t set-and-forget our marketing. Instead, we will continually review and optimise your Google Ads campaign to see where we can improve your conversion rate and the return on your advertising spend.

The longer your ads are running, the more we can optimise them and the better they will become.

Do I get to keep all the amazing creative you make for me?

Absolutely (and thank you for the compliment). All the data, images, words, videos, jingles. Anything we put together to meet your goals is yours to keep. Whether you stay with us or move on to work with someone else.

How often will you send updates?

We have reporting tools and structures to match your needs. Check as often as you like with our custom dashboard. Or let us send regular reports with all the most important information.

How does Performance Max work?

Performance Max is a performance-based marketing channel designed to get the most out of your online campaigns. With advanced technology, performance max uses machine learning to discover new audiences and optimise bids towards higher performance actions such as leads, installs or website sales based on performance in real time.

As a performance marketing solution, performance max increases visibility across all Google properties including Search, YouTube, Display & Gmail. This enables our ppc agency to gain maximum exposure and ROI for our clients.

Ultimately, performance max campaigns provides increased ROI for businesses through highly effective and efficient optimization strategies.