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YouTube Ads & The Attribution Problem: What Marketers Need to Know in 2025
YouTube’s attribution model is frustrating marketers across the globe. This guide explores what’s wrong, how it affects PPC strategy, and what you can do to fix it until Google updates its reporting.
3 min read
Google Gemini: The Most Trusted LLM for PPC Strategy in 2025?
Marketers now say Google Gemini is the most trusted AI model for PPC strategy. Learn how it’s changing how we optimise Google Ads in 2025 — and what it means for your campaigns.
3 min read
How to Change Your Google Ads Account Type from Organisation to Individual (Spoiler: You Can’t)
Set up your Google Ads account incorrectly? This guide explains why you can’t change your account type from organisation to individual — and what to do instead.
3 min read
How to Add Google Tag Manager to Your Website (The Right Way)
Google Tag Manager lets you manage all your tracking codes from one place. Learn how to add GTM to your website, step-by-step, for WordPress, Wix, Shopify, and custom sites.
3 min read
Why Is Google Ads Spending More Than My Daily Budget?
Noticed Google Ads spending more than your daily budget? This guide explains why it happens, what’s normal, what’s not, and how to stop wasting budget.
3 min read
How to Target Specific Devices in Google Ads (obile, Desktop & Tablet)
Want your ads to show only on mobile or desktop? This detailed guide shows how to target specific devices in Google Ads, set bid adjustments, and optimise for performance.
3 min read
How to Add Audience Targeting in Google Ads (And Actually Make It Work)
Audience targeting in Google Ads lets you reach the right people, not just the right searches. Learn how to add and optimise audience segments across campaigns — step-by-step.
3 min read
How to Decide Your Google Ads Daily Budget (Without Wasting Money)
Not sure how much to spend on Google Ads daily? This guide breaks down how to set your daily budget based on goals, CPC, conversion rate, and smart scaling — without wasting cash.
3 min read
How to Target Postcodes in Google Ads (The Smart Way)
Want your Google Ads to show only in specific postcodes like SW3 or YO10? This detailed guide explains exactly how to target postcodes in Google Ads, with setup options, keyword tactics, and tips to avoid wasting your budget.
3 min read
SEO Demystified: A Comprehensive Guide to Search Engine Optimization That Actually Works
Confused by SEO? This in-depth guide breaks down everything you need to know—from crawlability and keywords to backlinks and technical fixes. No fluff, just real strategies that work.
4 min read
Mobile SEO Mastery: How to Optimise Your Site for Mobile-First Rankings
Mobile SEO is critical for rankings, speed, and conversions. Learn what it is, why it matters, and how to optimise your site for mobile-first indexing with our practical guide.
3 min read
Sitemaps Made Simple: How to Boost Crawling, Indexing, and Rankings the Smart Way
A sitemap helps Google understand your site faster — but most websites either get it wrong or ignore it. Learn what a sitemap really does, how to build one properly, and how to fix common indexing issues before they cost you traffic.
4 min read
How to Add Sitelink Extensions in Google Ads (Step-by-Step Guide with Pro Tips)
Sitelink extensions in Google Ads boost visibility, improve click-through rates, and guide users to key pages on your site. Learn how to add them step-by-step, plus tips to maximise performance.
3 min read
Top 10 Digital Marketing Agencies in York 2025: Who’s Really Delivering Results?
Looking for a digital marketing agency in York that actually delivers? From bold creatives to data-driven pros, meet the 10 agencies helping York’s brands grow.
8 min read
How to Master Local SEO: Get Found by Nearby Customers and Dominate the Local Pack
Local SEO helps your business appear in local searches, Google Maps, and the Local Pack. Learn how to optimise your Google Business Profile, website, and online presence to attract nearby customers.
4 min read
How to Increase Your Google Ads Campaign Budget (Without Wasting It)
Thinking of increasing your Google Ads budget? This step-by-step guide explains when to scale, how much to increase, and how to avoid wasting spend.
3 min read
How to Change Your Bid Strategy in Google Ads (Without Breaking Your Campaign)
Changing your bid strategy in Google Ads can boost performance and cut waste. This guide shows exactly how to do it, when to switch, and what to watch out for.
4 min read
How to Add Negative Keywords in Google Ads (And Why They're Crucial for Your Budget)
Negative keywords are one of the most powerful tools in Google Ads. This guide shows you exactly how to add them, why they matter, and how to build a list that saves budget and improves conversions.
4 min read
What Google’s New Built-In Video Analytics Means for Your Ads (And How to Use It)
Google Ads has rolled out a new built-in video analytics dashboard, giving advertisers deeper insights into how viewers interact with their video ads. From watch time to drop-off points, this update helps you optimise creative with real data — directly inside Google Ads.
3 min read
How To Use Google Search Like a Pro: Tips, Tricks, and Hidden Features You Didn’t Know Existed
Think you know how to Google? Most people do it wrong. In this practical guide, learn how to use Google Search properly with expert tips, keyword tricks, and powerful hidden features that cut through the noise and get you exactly what you need — faster. Perfect for everyday users, researchers, and digital marketers alike.
5 min read
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