Noticed Google Ads spending more than your daily budget? This guide explains why it happens, what’s normal, what’s not, and how to stop wasting budget.

Want your ads to show only on mobile or desktop? This detailed guide shows how to target specific devices in Google Ads, set bid adjustments, and optimise for performance.

Audience targeting in Google Ads lets you reach the right people, not just the right searches. Learn how to add and optimise audience segments across campaigns — step-by-step.

Not sure how much to spend on Google Ads daily? This guide breaks down how to set your daily budget based on goals, CPC, conversion rate, and smart scaling — without wasting cash.

Want your Google Ads to show only in specific postcodes like SW3 or YO10? This detailed guide explains exactly how to target postcodes in Google Ads, with setup options, keyword tactics, and tips to avoid wasting your budget.

Sitelink extensions in Google Ads boost visibility, improve click-through rates, and guide users to key pages on your site. Learn how to add them step-by-step, plus tips to maximise performance.

Thinking of increasing your Google Ads budget? This step-by-step guide explains when to scale, how much to increase, and how to avoid wasting spend.

Changing your bid strategy in Google Ads can boost performance and cut waste. This guide shows exactly how to do it, when to switch, and what to watch out for.

Negative keywords are one of the most powerful tools in Google Ads. This guide shows you exactly how to add them, why they matter, and how to build a list that saves budget and improves conversions.